Marketing Strategy
For high-growth companies, a strong marketing strategy isn’t a nice-to-have, it’s a necessity. It bridges the gap between product innovation and market adoption, helping you scale faster, compete more effectively, and reach the right customers at the right time.
A well-crafted strategy ensures your brand is clearly positioned, your messaging resonates with decision-makers, and your go-to-market efforts align with your broader business objectives.
Concurrent brings the market insight, industry expertise, and a proven framework to help you build a marketing strategy that shortens sales cycles and drives growth.
Whether you’re launching a new product, entering a new market, or scaling existing initiatives, we help ensure your marketing is aligned, focused, and built to perform.

Go-to-market
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Market research and orientation
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Market segmentation
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Positioning
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Messaging framework
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Brand identity
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Logo, assets, digital, web, content, sales collateral
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Ongoing assessment – KPIs to measure success & calibrate
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